Written by: Brandon Marchek
This holiday season, Target is going a little crazy with its newest gift card design. Previous cards have been designed with reflective surfaces, cakes and candles, and other variations including the well known Target logo. However, this year, Target plans to go one step further...turning a camera into a gift card, or perhaps a gift card into a camera.
The new design on the Target gift card is actually a 1.2 Megapixel digital camera with an 8 MB memory. Definitely a unique idea. It also comes with a USB cord, driver disk, instruction manual and a voucher for 40 free prints at Target photo centers.
If I wanted a camera, I would probably want to just have a camera. With a 1.2 Mega pixel chip, its almost worthless in todays standards with cameras starting above the 5 megapixel range. I’d almost just want to get a regular gift card, with the option of the 40 free prints...you could bypass a few steps and it would be much easier. It seems to me, that its basically a camera with a barcode.
I do give them some credit, however, it is a novel idea. Maybe a stepping stone for those without camera phones (which is basically the new norm anyway...but there are still some without). The picture quality won’t be that great, but for on the spot photos, I guess its a start.
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